Disclaimer Statement
The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit our site, how we use that information, whether we disclose it to anyone, and the choice you have regarding our use of that information. This Online Privacy Statement may change from time to time, so please check back periodically.
This Online Privacy Statement covers the collection and use of data on our Site. The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include your name, mailing address, phone number, e-mail address, employer and/or job title. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys and correspond with us. It will be clear when you are on a part of our Site that requires personal information because we will ask you for it and you will have a choice about how we use that information.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. The non-personally identifiable data we collect when you visit our Site may include the Uniform Resource Locator ("URL") of the website that you came from before visiting our Site, which pages you visit on our Site, which URL you next go to, which browser you used to come to our Site, your Internet Protocol address, and any search terms entered on our Site. This data is collected via our use of cookies, which are small data files transferred by a website to your computer's hard drive. We send cookies when you surf our Site, respond to online surveys or request information. Accepting the cookies used on our Site does not give us access to your Personally Identifiable Information, but we can use the cookies to identify your computer. As stated in more detail below, the aggregate information collected via cookies allows us to analyze traffic patterns on our Site in order to better serve our customers.
We do not connect the Personally Identifiable Information and Non-Personally Identifiable Information we collect on our Site.
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient and personalized experience while using our Site. For example, if you request information from our site, we use your Personally Identifiable Information to provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behavior to help us understand how visitors use our site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our Site easier to use, and to customize our advertising.
We do not sell, trade or rent to others the Personally Identifiable Information we collect online. Unless we have your permission, we will share the Personally Identifiable Information you provide online only with our affiliated entities and/or businesses that provide services to us for the purposes described above. Where we engage third parties to perform services on our behalf, we will require them to observe the intent of this Online Privacy Statement.
We will not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses.
From time to time, we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may also release certain Personally Identifiable Information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves.
